Radio reaches potential buyers with a selling message other media often cannot deliver. Consider these facts about radio:

• Over 97% of the buying public is reached by radio. (Newspapers miss about 25%.)
• 61% of all men at work have access to radio.
• 36% of all adults listen to radio at work.

When advertising on radio, remember this simple rule:

Radio’s low cost makes it possible to achieve greater exposure, even with a limited budget!

Prime shopping hours are from 10 a.m. to 8 p.m. Consider this:

• 50% listen to radio 10 a.m. to 8 p.m.
• 41% use radio to get their morning news.
• 48% use radio as their first source for news.
• 51% of the buying public listen to radio within one hour of their purchase.

—National Association of Broadcasters, The Arbitron Company