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Radio reaches potential buyers with a selling message other media often cannot deliver. Consider these facts about radio:

  • Over 97% of the buying public is reached by radio. (Newspapers miss about 25%.)
  • 61% of all men at work have access to radio.
  • 36% of all adults listen to radio at work.

When advertising on radio, remember this simple rule:

MORE EXPOSURE =
GREATER AWARENESS =
GREATER $ALE$ OPPORTUNITIES

Radio’s low cost makes it possible to achieve greater exposure, even with a limited budget!

Prime shopping hours are from 10 a.m. to 8 p.m. Consider this:

  • 50% listen to radio 10 a.m. to 8 p.m.
  • 41% use radio to get their morning news.
  • 48% use radio as their first source for news.
  • 51% of the buying public listen to radio within one hour of their purchase.

—National Association of Broadcasters, The Arbitron Company

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